The Psychology of

Sales Call Reluctance

by George W. Dudley

& Shannon L. Goodson


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Call Reluctance®

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There's more to selling style than you think. Four-factor "personality" grids — the norm in many popular sales assessments — don't tell the whole story. Instead of trying to force-fit yourself into somebody else's mold, why not get some real insight into your selling behavior?

SELLING STYLES PROFILE ANALYSIS™

The Selling Styles Profile Analysis™ is based on a pioneering six-factor model developed by George Dudley and Shannon Goodson. Easy to complete and a snap to interpret, the SSPA™ provides a detailed, colorful report of the strengths and possible limitations of your two primary selling styles:


Competition-Oriented Selling™

Image-Oriented Selling™

Need-Oriented Selling™

Product-Oriented Selling™

Rapport-Oriented Selling™

Service-Oriented Selling™


The SSPA™ also provides exclusive estimates of Style Plasticity™ (flexibility) and test-taking attitudes.


There's no other test quite like it.