What is Call Reluctance?

Call Reluctance© – seems simple enough, but chances are it goes deeper than you think. It consists of all the internal thoughts, feelings, and “avoidance” behaviors that conspire to keep otherwise talented and motivated sales professionals from earning what they are worth. Numerous BSRP studies based on large samples of salespeople reveal that lack of prospecting as the primary reason for underperformance in sales. Nothing else even comes close – not the fear of rejection, inadequate training, low self-esteem, lack of product knowledge, low self-discipline, ambiguous goals, the fear of success, or the fear of failure.

Does call reluctance really matter? That is for you to decide, but here are two statistics to consider:

1. Up to 80% of all new salespeople fail within their first year.  Why? Because they do not have enough prospective buyers. For them, prospecting is emotionally uncomfortable so they can’t, don’t, or won’t initiate contact with prospective buyers on a consistent basis;

2. 40% of all veteran sales professionals readily admit to one or more episodes of sales Call Reluctance severe enough to threaten their continuation in sales. That means that just under half of all the salespeople may be at risk.

Again, does call reluctance matter? For many organizations around the world, we’ve shown that it does. They know that intentionally and consistently adding to their client base is critical.  We are honored that they trust BSRP applications to help.

We invite you to find out more about BSRP’s thought-leading practices and procedures for managing call reluctance, and to consider whether or not these applications are appropriate for your organization. You can explore our range of assessments, and stay informed about our latest research through our articles and other news. Furthermore, if you are curious about any underlying technical considerations, we encourage you to browse our archive of scientific titles.