The Key to Unlocking Barrier-Busting Sales

By |2020-08-28T11:20:58-05:00July 2nd, 2020|Call Reluctance, Staff|

Companies spend billions every year on training and "sales-enablement" technology with little return on investment. Because the sales function supports every other function within an organization, increasing revenue is a top priority for companies all over the world. In an effort to improve sales results, companies in the United States spend an estimated $15

5 Tips On How to Lead an Authentic, Pro-Sales Culture

By |2020-07-07T21:25:57-05:00June 14th, 2020|Call Reluctance, Staff|

Salespeople flourish when they are allowed and encouraged to be advocates. If you lead a “for-profit” organization, then presumably you want some of the people who work for you to sell your products and services. You may call these people advisors, solutions consultants, relationship managers, etc., but if continuation in their jobs depends on

Remembering John F. Goodson

By |2020-04-17T14:11:00-05:00February 28th, 2019|Staff|

1953 - 2019 It is with great sadness that BSRP announces the loss of former-staff member, colleague and friend, John F. Goodson. John was born on July 13, 1953, and passed away peacefully with his sister and BSRP co-founder, Shannon Goodson, by his side on February 22, 2019, after a long battle with

Behavioral Sciences Celebrates Executive VP’s Years Of Service

By |2020-08-28T11:20:52-05:00December 20th, 2018|Call Reluctance, Staff|

Trelitha R. Bryant Celebrates 20 Year Anniversary Dallas, Texas, December 20, 2018 – Trelitha R. Bryant, Executive Vice President of Field Testing & Research at the corporate office of Behavioral Sciences Research Press, Inc. (BSRP), recently celebrated 20 years of service with BSRP. BSRP co-founder and Call Reluctance pioneer, George W. Dudley said, "It

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