George W. Dudley and Shannon L. Goodson BSRP staff
George W. DudleyCo-Founder of BSRP, M.S., author of Influence of fear on the behavior of people at work
George is the director of BSRP’s Scientific Advisory Board and Co-founder of BSRP.
He holds both bachelor’s and master’s degrees in research psychology. His work is extensively published in the popular and trade press. Each year, George has the opportunity to present his work in a variety of capacities, including large group, radio, and television.
His pioneering research on the influence of fear on the performance of people at work, especially sales professionals, is recognized internationally. Many of the psychological constructs he discovered, such as “Recruitment Reluctance,” the 16 types of “Sales Call Reluctance®,” and “Hyper Professionalism” have become part of the standard lexicon of growth-oriented organizations.
George and Co-author, Shannon L. Goodson, have written several psychological tests, including the Sales Preference Questionnaire™ (SPQ*Gold/FSA™), Recruiting Preferences Measure™, Career Styles Inventory™, Selling Styles Profile Analysis™, and Meeting People Questionnaire™. Dudley’s research papers—many based on large, international samples—span a variety of topics, including: the relative tendency of salespeople in different countries to exaggerate their answers when completing psychological tests, differences in motivation to sell by country, how Sales Call Reluctance® differs from social phobia, low self-esteem, anxiety and other more generic diagnoses, and which selling styles tend to be most susceptible to Sales Call Reluctance®.
His biography is included in honorary publications, such as Who’s Who in Science and Engineering and Who’s Who in America.
Shannon L. GoodsonCo-Founder and CEO, BSRP, Author, Women and visibility management in the workplace
Although Shannon has both a bachelor’s and a master’s degree in psychology, it was her natural business ability that made her the guiding force behind the successful growth and development of BSRP’s product array and international operations, which now include more than a dozen countries.
BSRP was chartered in 1979 with a total capitalization of US $50. As a result of Shannon’s leadership, the company now generates an estimated $10 million annually through a small, but growing international network of professional associates. She has published scholarly articles and presented scientific papers dealing with women’s issues, sales productivity, psychological testing, and other topics. Shannon is listed in several honorary publications, including Who’s Who of American Women. Shannon and Co-author, George W. Dudley, have written several psychological tests, including the Sales Preference Questionnaire™(SPQ*Gold/FSA™), Recruiting Preferences Measure™, Career Styles Inventory™, Selling Styles Profile Analysis™, and Meeting People Questionnaire™.