The Leadership Networking Questionnaire (LNQ™) assesses the fear of self-promotion in non-sales professionals. Based on the same research that produced SPQ*GOLD®, the LNQ replaces sales-specific terminology with general contact-initiation language about networking, making introductions, and building key relationships in a career setting.

The LNQ is designed to measure attitudes toward contact initiation in non-sales professionals. The hesitation to initiate social contact can hamper a wide range of factors crucial to career advancement. The LNQ goes beyond blanket concepts like ‘shyness’ and ‘timidity’ to uncover specific strengths and weaknesses when it comes to self-promotion.


  • Measures foundational social contact initiation issues, including Networking Intensity and Motivational Initiative
  • Reports on 18 separate areas of inhibited contact initiation, including, but not limited to:
    • Referral Networking: comfort level with networking via referrals
    • Status Networking: comfort contacting “upscale” individuals
    • Spontaneous Networking: needing to feel totally prepared before initiating contact
    • Corporate Visibility
    • Inter-Departmental Networking Initiative
  • Comprehensive narrative report outlines presence, severity and possible behavioral consequences of each measured behavior.
  • Part of the ROSE™ PsychScore® suite of computer-scored assessments

In business, nothing happens until YOU contact somebody!

Networking is essential to effective leadership and organizational growth. Leaders who are skilled in building communication networks have access to people and resources that enable them to better serve the needs of the organization, provide solutions to business problems, and create opportunities to advance the company and their career.

The more contacts you make, the more you increase your social network and business opportunities.

Purpose-built to measure attitudes towards business networking, the LNQ can help you discover your strong points.  And, pinpoint where you need improvement.  There’s never been anything like it!  Sleek, modern, sophisticated, laser sharp and mission-focused, LNQ gives you the information you need to make the changes you want both personally and professionally.